Cute is a Compliment 

Collectivism culture can be identified by the priorities of the group taking precedence over the goals of the individual. South Korea is unique in its collectivism as it is a country that believes the blood of a Korean makes one part of a large family. The word for older sister is used, even if the Korean lady herself is not known, as a reminder that all Koreans should relate to and care for one another as extended family. So then, when someone or something is called “cute” in a collectivist society, the person or object is useful, relatable, and can contribute to the greater good with humility. The social hierarchy is built largely upon the family model, which impresses upon people that good manners include behavior that is acceptable around children and elders. A willingness to serve the family and become integral to the family’s routines and needs is central.

Within the code of “cute,” people are immediately seen as collaborative and synergistic. For example, one should dress and act modestly to function positively around family. There is less date-night behavior and more familial conduct. Immodesty would be offensive to grandmothers and children alike. How could a woman attend a family event and participate fully if her standards were disrespectful? In the same way, manners are also of the utmost importance. If a man were to act pridefully and rudely to others, he would not be able to relate well in a group environment. His actions would not contribute daily towards the common good.